I had the opportunity to work on Varsity Spirit’s style guide, toolkit, and additional logos/asks from the Varsity Spirit team. On this project, I worked directly with a partner and client which was great for me to grow as a creative. The overall process involved doing necessary research for the brand, gathering and presenting new ideas/concepts to the team, and designing/packaging a new comprehensive style guide and toolkit with all the necessary assets needed for the client. Overall, what we delivered was a more polished, trendy, and upscale look for the brand of Varsity Spirit.
