Southwestern Medical Foundation tasked us to deliver this a new logo for this year’s annual logo as well as patterns and additional branding to accompany it. I worked directly with a creative director at LDWW to accomplish the end result. This required research on my end initially to find out what works with the visual identity of SMF. Throughout the project, I designed decks showcasing different options and variations. After a couple of rounds, I was able to deliver a new engaging logo and additional assets that were well received.
