The Big 12 Conference is a college athletic conference that I've had the privilege of working with during my time at LDWW. We provided our creative expertise to deliver various content and collateral for their brand. This required to expand upon existing campaigns as well as establish new ones as well for each year. This covered digital advertising, social media content, email marketing design, merchandise, billboards and many other graphics that were needed. This involved having a good understanding of their existing brand standards as well as the schools affiliated.
I've had the opportunity to design new style guides as well for new schools joining the conference. Champions for Life was a successful campaign that I was able to take control of the creative look. I collaborated with motion graphic designers, the art director, and video editors on various projects depending on what was needed. Below are examples of some of the work I have done for them over the years.
I've had the opportunity to design new style guides as well for new schools joining the conference. Champions for Life was a successful campaign that I was able to take control of the creative look. I collaborated with motion graphic designers, the art director, and video editors on various projects depending on what was needed. Below are examples of some of the work I have done for them over the years.
